Available for executive roles

Building the future of how people shop.

Senior operations executive with 20 years scaling national retail networks, leading high-performance teams and launching Greece's first autonomous convenience store.

20
Years of Experience
210
People Led
8
Brands Scaled
Palaio Faliro, Athens
ΕΛ · EN
George Fasoulakis
First in Greece
Autonomous Store
Tripled
B2B Revenue
Trusted across Greece's most ambitious retail brands
Motor Oil GroupSmartshopsCOCO-MATMedia StromKioskysBiocretaCreta InterclinicTwenty4ShopenMotor Oil GroupSmartshopsCOCO-MATMedia StromKioskysBiocretaCreta InterclinicTwenty4Shopen
For Recruiters & Hiring Leaders

The 30-second snapshot.

Seeking
COO · Head of Operations · Commercial Director · Sales Director · Trade Marketing Manager · General Manager
Industries
Retail · Wholesale · Convenience · F&B · Hospitality · Energy Mobility
Notice Period
Negotiable · open to confidential conversations
Based In
Athens · open to relocation within Greece
References
Available on request from C-level peers
Best Fit Brief
Scaling retail networks · operational turnarounds · launching new commercial concepts · executive teams of 50–500.
0+
Stores Managed
0
Employees Led
+0%
Profit Growth
0
B2B Accounts
Performance Snapshot

Two decades, four numbers, one trajectory.

A visual digest of the commercial and operational outcomes I've delivered across retail, B2B and digital transformation programs.

B2B Revenue · COCO-MAT

From €300K to €900K in four years.

Executive Competencies

Balanced across the C-suite spectrum.

B2B Accounts

Portfolio expansion: 254 → 1,030 accounts.

Network Footprint

Operating across 99+ retail locations.

99
+200%
B2B Revenue Growth
+19%
Profit · Kioskys
+35%
Revenue · Biocreta
+22%
Revenue · Interclinic
"I don't just manage retail networks — I build the future of how people shop."
George Fasoulakis
Signature Wins

Three career-defining moves.

01 / 03
27 stores · 210 people

Launched Greece's first autonomous convenience store

Conceived and launched Greece's first autonomous store, then led the integration of the 25-store Twenty4Shopen network into Motor Oil Group's Smartshops — executing a parallel fast-track renovation plan and scaling the combined network to 27 locations in under three years.

02 / 03
€300K → €900K

Tripled B2B revenue at COCO-MAT

Grew the corporate portfolio from 254 to 1,030 accounts across hospitality, real estate and architecture — in four years.

03 / 03
+19% profit

Turned around 69 Kioskys stores

Restructured operations across 54 physical and 15 dark stores during the pandemic — securing €600K/yr in recurring corporate partnerships.

About

Operator. Builder. Coach.

Operator
Systems, SOPs, P&L mastery.
Builder
From pilot store to nationwide rollout.
Coach
Basketball-coach mindset for high-performance teams.

I don't just manage retail networks — I build the systems, teams and culture that make them thrive. For over two decades I've led operations across Greece's most ambitious retail concepts, from traditional convenience networks to fully autonomous, frictionless stores.

At Motor Oil Group, I launched Greece's first autonomous convenience store and led the integration of the 25-store Twenty4Shopen network into the existing Smartshops network — running the fast-track renovation plan in parallel and scaling the combined network to 27 locations and 210 people. Before that, I tripled B2B revenue at COCO-MAT, grew profitability +19% at Kioskys, and ran procurement across 10,000 SKUs at Biocreta.

My approach blends data-driven execution with a coach's mindset — informed by a basketball coaching background and reinforced by Avocado's two-year executive leadership program (2024–2026).

Core Competencies

What I bring to the table.

Retail OperationsExpert
Strategic LeadershipExpert
B2B Sales & Business DevelopmentExpert
Team CoachingExpert
P&L ManagementAdvanced
Digital TransformationAdvanced
Category ManagementAdvanced
Procurement & Supply ChainAdvanced
Experience

Two decades of measurable impact.

Jan 2025 – Present

Head of Operations & Sales

Core Innovations S.A. (Motor Oil Group) · Smartshops & Twenty4Shopen · Athens
Autonomous Retail210 People27 Stores
  • Spearheaded Greece's first autonomous convenience store — end-to-end execution with frictionless technology.
  • Directing operational strategy & commercial performance across 27 nationwide stores.
  • Leading 210 employees across Greece — high-performance culture & human capital development.
  • Implemented nationwide SOPs reducing costs while driving consistent sales growth.
May 2023 – Jan 2025

Retail Network Operations Manager

Core Innovations S.A. (Motor Oil Group) · Smartshops · Athens
  • Designed and deployed role-specific training programs; modernized workflows for rapid regional expansion.
  • Championed internal promotions and workforce development across the growing retail network.
Dec 2022 – May 2023

Network Account Manager

Core Innovations S.A. (Motor Oil Group) · Athens
  • Launched the first two pilot stores of the group's retail model, achieving break-even performance.
  • Authored the initial store operations manual and optimized product-service alignment.
Sep 2021 – Dec 2022

Chief Operating & Commercial Officer

i-mall micro market · Athens
  • Successfully launched Greece's first fully autonomous retail store — concept to daily operations.
  • Full P&L accountability, pricing strategy & seamless customer experience design.
Mar 2019 – Dec 2021

Omnichannel Commercial Director

Mouhalis Group · Kioskys & e-kioskys · Greece
+19% Profit€600K/yr Partnerships
  • Managed 54 physical + 15 dark stores — achieved +19% profitability increase.
  • Led commercial development of e-kioskys digital platform during the pandemic.
  • Negotiated corporate partnerships generating ~€600K/year recurring revenue.
Dec 2017 – Mar 2019

Director of Business Development

Media Strom · Athens
  • Launched new B2B product lines in manufacturing; expanded client base by +10%.
  • Built C-level relationships; increased proposal win rates via consultative approach.
Nov 2013 – Dec 2017

Senior B2B Sales Manager

COCO-MAT · Greece
3× Revenue1,030 Accounts
  • Expanded corporate portfolio from 254 → 1,030 accounts.
  • Tripled annual B2B revenue from €300K → €900K in 4 years.
  • Developed commercial packages for hotels, vacation rentals & architectural firms.
Sep 2010 – Sep 2013

Commercial Director

Creta Interclinic · Greece
  • Increased revenue by +22% via insurance partnerships & B2C product innovation.
  • Designed age-based check-up packages; reduced service costs by 17% via repricing.
  • Developed clinic audit systems and expanded EOPYY collaboration.
Apr 2008 – Mar 2010

Project Manager

Ministry of Tourism · Crete, Greece
  • Led team for hotel audits across Crete; trained staff and delivered official evaluation report.
  • Ensured compliance with national tourism criteria and ranking methodology.
May 2006 – Sep 2010

Procurement Manager

Biocreta · Heraklion
10,000 SKUs+35% Revenue
  • Managed 32 suppliers and 10,000 SKUs; implemented ISO & HACCP for public tenders.
  • Achieved +35% revenue increase via cost reductions and supplier optimization.
Featured Case Study

Smartshops — home of Greece's first autonomous convenience store

Impact
27
Stores Managed
210
Employees Led
1st
In Greece
Motor Oil Group · 2023 — Present
01
Challenge

Build a frictionless retail concept from scratch — concept, technology, store rollout, supply chain and team — for one of Greece's largest energy groups.

02
Action

Authored the operations playbook, recruited and coached 210 people, deployed nationwide SOPs, and aligned vendors, technology and commercial strategy under a single P&L.

03
Result

Scaled the network to 27 locations with consistent unit economics, anchored by an autonomous flagship — the first of its kind in Greece.

Signature Deliverables
01
Autonomous Store

Designed and launched Greece's first 24/7 cashier-less convenience store — computer-vision checkout, remote supervision and a fully redesigned customer journey.

02
i-mall Concept

Built the i-mall format — a curated multi-brand retail hub combining convenience, F&B and services under one operating model and P&L.

03
Fast-Track Refit · 7+1 days

Led the integration of the 25-store Twenty4Shopen network into Smartshops while running a 7+1 day fast-track renovation playbook in parallel — civil works, branding, equipment and reopening — keeping revenue loss minimal and rollout speed industry-leading.

People · Culture · HR

Leading people is the real product.

Two decades of building teams that outperform — from frontline store crews to executive committees. People strategy, culture design and HR transformation sit at the core of every operation I lead.

HR Leadership at Scale

Built and led the full HR operating model for a 210-person retail network — recruitment, onboarding, payroll, performance, retention and succession — partnering directly with the CEO and CFO.

People Management & Coaching

Coached store managers, area managers and head-office leads with a hands-on style: clear KPIs, weekly 1:1s, transparent feedback and career paths that turned hourly staff into department heads.

Flagship Project

Digital Employee Card · Flagship Project

Led the end-to-end rollout of a digital employee card that replaced paper schedules, manual time-sheets and printed perks: shift management, real-time attendance, payroll integration, internal communications and benefits — all on the employee's phone.

100% paperless workforce ops
Real-time attendance across 27 stores
Payroll error rate cut to near-zero
Faster onboarding · same-day activation
Expertise

Domains I operate in.

Autonomous RetailOmnichannelSOPs DesignFrictionless TechSupply ChainFranchise OperationsRevenue GrowthKPI DashboardsHR & PayrollB2C SalesRetailWholesaleSales DirectorTrade MarketingGenerative AIISO / HACCPTourism Audit
Leadership Program

Executive Leadership & High-Performance Management

2-year corporate program by Avocado (2024–2026) — strategic leadership, team management & executive decision-making.

Education
  • Business Administration & Management
    TEI Crete · 2000–2004
  • Basketball Coaching Degree
    General Secretariat of Sports · 2013–2015
Languages
  • GreekNative
  • EnglishProfessional
Certifications
Generative AI for Business Leaders
LinkedIn Learning · 2024
Operations Strategy for Business
LinkedIn Learning ·
Business Development: Strategic Planning
LinkedIn Learning · 2019
Strategic Leadership: Intelligent Disobedience
LinkedIn Learning ·
Communication Tips
LinkedIn Learning · 2015
Contact

Let's build something remarkable.

Open to executive operations, commercial leadership and board roles. Based in Athens, available across Greece and the EU.